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'Get out and Play' Campaign to Push First Builders Range

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Summary:Summer initiative aims to help children and parents recognise the value of outdoor playMEGA BRANDS is launching a range

Summer initiative aims to help children and parents recognise the value of outdoor play

MEGA BRANDS is launching a range of retail promotions and offers designed around a 'Get out and Play' theme, set to boost sales of its First Builders range.

The campaign, running throughout May, is being backed by TV tagging, direct mail, social media, tailored media promotions, as well as premium national press competitions.

"An umbrella campaign for a host of tailored retailer promotions and offers centred around an outdoor theme, it is just the first of a number of key tent poles that Mega Brands will be running this year, to help support retailer activity and ultimately drive interest and further increase sales," Peter Fuller, European marketing manager at Mega Brands UK told ToyNews.

"The campaign has been created using our expertise in learning and development, which spans more than 25 years.

"We have focused on existing products as well as new launches within Mega Bloks First Builders, Jeep, CAT and John Deere, including large vehicles, ride ons, small and medium wheeled toys, our iconic building bags and even bath toys, encouraging parents to get inventive and use them outside in a filled baby bath.

"Our First Builders building blocks are all compatible with our licensed pre-school brands, so they are packed with play value from a parent's point of view. Because they are easy to clean, they are a great multi-purpose addition to any family home. With a wide range of products for both boys and girls aged one to five,there really is something for everyone."

As well as getting kids outside, Mega Brands hopes to help parents recognise the value of outdoor play for their children.

"From a marketing perspective, 'Get Out and Play' will help parents recognise how, with a helping hand from Mega Bloks, outdoor playtime can support developmental benefits, helping children to reach key physical, creative and cognitive milestones," added Fuller.

Keywords: Toys
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